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Boutique

Agency

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(About Project)

Visually, the identity blends expressive color with gentle curves and circular forms symbolizing flow, harmony, and the cyclical nature of healing.

The contrast between bold tones and soft, rounded elements reflects the brand’s essence: energizing yet grounding, expressive yet serene.

Scope:

Brand Identity, Visual Direction

Client Type:

Self-help and lifestyle brand

Year:

2025

The project included a full range of materials, from book covers and a self-journal to product packaging and other print collateral. Every piece was designed with soft colors and clean typography to create a calm and cohesive brand identity.

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